Understanding Your Guests Path to Booking - eHotelier Academy
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Understanding Your Guests Path to Booking

Your ability to influence consumers and get them to select your property over a competitor can make all the difference.

3 Hours
Revenue Management
Essentials
Flexible
English with translation available

In today’s business landscape, it’s more important than ever to understand the customer journey. Not just for holiday-makers, but for business travelers too.

Your ability to influence consumers and get them to select your property over a competitor can make all the difference.

In this course, you’ll learn how to understand the customer journey and what factors influence decision-making. We’ll also explore some techniques that you can use to persuade customers to choose your hotel.

Enrol now and start making your property stand out from the competition.

Learning Outcome:
  • Understand how customers shop for accommodation
  • Understand what drives customers’ search and selection process
  • Understand what influences their choices during their search (including travel agents)
  • Understand the customer journey, from dreaming about a holiday, to shopping, booking, and experiencing the holiday or trip
  • Understand travel inspiration: how do we find the inspiration to travel, and where to travel to?
  • Understand Hotel loyalty programs and how they are used to influence the selection of accommodation:
    • Description of loyalty and reward schemes
    • How hoteliers view their loyalty members
    • Direct communication with guests
    • Driving additional revenue for hotels
    • How Revenue Managers leverage the benefits of hotel loyalty programs

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$65.00

Purchase this product now and earn 3 eDollars!

Train your team:
Enterprise pricing available for this course.

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