Understanding Your Guests Path to Booking

Your ability to influence consumers and get them to select your property over a competitor can make all the difference.

Duration: 3 Hours

Department: Revenue Management

Level: Essentials

Start: Flexible

Understanding how guests choose accommodation is essential for attracting bookings and standing out from competitors. This course explores the customer journey, from travel inspiration to booking and the guest experience, helping you influence purchasing decisions and drive hotel revenue.

Learning Outcomes

Understand how customers search for and select accommodation.
Explore the factors that influence booking decisions, including travel agents.
Understand the complete guest journey, from inspiration to post-stay experience.
Learn what motivates people to travel and choose destinations.
Understand the role of hotel loyalty programs in influencing guest choices.
Explore how loyalty programs support direct bookings, guest engagement, and revenue growth.

By the end of this course, you’ll be able to better understand guest behaviour and use that knowledge to attract, engage, and retain customers.