Your ability to influence consumers and get them to select your property over a competitor can make all the difference.
Courses
Understanding Your Guests Path to Booking
Duration: 3 Hours
Department: Revenue Management
Level: Essentials
Start: Flexible
In today’s business landscape, it’s more important than ever to understand the customer journey. Not just for holiday-makers, but for business travelers too.
Your ability to influence consumers and get them to select your property over a competitor can make all the difference.
In this course, you’ll learn how to understand the customer journey and what factors influence decision-making. We’ll also explore some techniques that you can use to persuade customers to choose your hotel.
Enrol now and start making your property stand out from the competition.
Learning Outcome:
- Understand how customers shop for accommodation
- Understand what drives customers’ search and selection process
- Understand what influences their choices during their search (including travel agents)
- Understand the customer journey, from dreaming about a holiday, to shopping, booking, and experiencing the holiday or trip
- Understand travel inspiration: how do we find the inspiration to travel, and where to travel to?
- Understand Hotel loyalty programs and how they are used to influence the selection of accommodation:
- Description of loyalty and reward schemes
- How hoteliers view their loyalty members
- Direct communication with guests
- Driving additional revenue for hotels
- How Revenue Managers leverage the benefits of hotel loyalty programs
$65.00
Train your team:
Enterprise pricing available for this course.
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