Owned Media: Content & Rich Media
Content matters. Rich media represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process.
Duration: 3 Hours
Department: Marketing
Level: Essentials
Start: Flexible
About the Course
Designed by hoteliers for hoteliers, this course provides practical tools, examples, and best practices to help hotels and resorts create more effective content and marketing strategies.
What You’ll Explore
- Inspiring guests to choose your destination.
- Building confidence throughout the booking journey.
- Enhancing the guest experience through engaging content.
- Encouraging guests to share their stories.
What You’ll Learn
- How to create an effective hotel content strategy.
- Content best practices for hotels and resorts.
- Using content and rich media across the guest journey.
- Storytelling techniques that drive engagement.
$65.00
Train your team:
Enterprise pricing available for this course.
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