Market Segmentation for Hoteliers

This course will help you to understand different customer segments, to customise your product and service to increase revenue to your property.

Duration: 2 Hours
Department: Revenue Management
Level: Manager
Start: Flexible

Most industries segment their market (i.e. their customers, and potential customers) into different segment to understand them more, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you will need to know what these segments are and how you can win business from your competitors with that knowledge.

You Will Learn:

  • What segmentation is
  • Why hotels segment their markets
  • How to define each segment e.g. Corporate, Events, Wholesale, Retail etc
  • Is a channel the same as a segment?
  • How to use this segmentation to gain insights and improve bottom line results
  • Understand different consumer behaviours in difference channels
  • Understand the different terms and strategies around using Segments vs Channels vs personalised offers

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Enterprise pricing available for this course.

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