Introduction to Hotel Digital Marketing
This course provides an overview of the main components of digital marketing including its role in the overall marketing strategy.
Duration: 3 Hours
Department: Marketing
Level: Essentials
Start: Flexible
This course provides a practical introduction to the key components of hotel digital marketing. Learn essential industry terminology, understand how digital channels work, and discover how they can be used to promote your property and drive bookings. The course also explores the shift from traditional marketing to modern digital strategies.
You will learn:
- The evolution of marketing and its impact on hotels
- Key components of digital marketing
- Paid Media
- Owned Media
- Earned Media
- The Digital Marketing Funnel and guest journey
By the end of this course, you’ll have a solid foundation in hotel digital marketing and how to apply it to your property.
$65.00
Train your team:
Enterprise pricing available for this course.
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