How to read your STR report

This course will introduce participants to the concepts of fair share, market share, and index and provide a framework for viewing and interpreting the primary tabs of the Weekly and Monthly STR report.

Duration: 3 Hours

Department: Revenue Management

Level: Essentials

Start: Flexible

Unlock the power of data-driven decision-making with a practical guide to understanding and using STR® reports. Whether you’ve heard terms like RevPAR Index, ARI, fair share, and market share or struggled to follow revenue discussions, this course will help you build confidence in interpreting hotel performance data.

What You’ll Learn

Understand key STR® metrics, including fair share, market share, and performance indexes
Navigate and interpret Weekly and Monthly STR® reports
Identify and analyze the data that drives revenue decisions
Contribute more effectively to revenue meetings and strategy discussions

Ideal For Revenue managers, general managers, hotel leaders, aspiring revenue professionals, and anyone looking to better understand their hotel’s competitive performance.

Developed in collaboration with HSMAI, this course provides a practical framework for turning STR® data into informed, strategic business decisions. By the end of the course, you’ll be able to read STR® reports with confidence and use them to support hotel growth and profitability.