This course will help you to understand different customer segments, to customise your product and service to increase revenue to your property.
Courses
Market Segmentation for Hoteliers
Duration: 2 Hours
Department: Revenue Management
Level: Manager
Start: Flexible
Most industries segment their market (i.e. their customers, and potential customers) into different segment to understand them more, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you will need to know what these segments are and how you can win business from your competitors with that knowledge.
You Will Learn:
- What segmentation is
- Why hotels segment their markets
- How to define each segment e.g. Corporate, Events, Wholesale, Retail etc
- Is a channel the same as a segment?
- How to use this segmentation to gain insights and improve bottom line results
- Understand different consumer behaviours in difference channels
- Understand the different terms and strategies around using Segments vs Channels vs personalised offers
$65.00
Train your team:
Enterprise pricing available for this course.
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