How to read your STR report

Unlock the power of data-driven decision-making in hotel revenue management.

The STR® report remains critical for hotel managers. It contains valuable information, but many hotel team members do not know how to read it.

• Have you heard terms like RevPAR index, ARI, and fair share and wondered what they mean?
• Have you stared at a STR® report while the revenue manager rattled off numbers and did not know where to look?

Understanding your hotel’s performance is critical in today’s competitive hospitality landscape. This course equips you with the knowledge and skills to interpret STR® reports confidently and leverage key performance metrics to drive profitability.

What You’ll Gain:

• A clear understanding of fair share, market share, and index – and how they impact your hotel’s success
• The ability to navigate and analyze Weekly and Monthly STR® reports with confidence
• Practical insights on where to find key performance data and how to interpret it
• The skills to actively contribute to revenue meetings and strategy discussions

Who Should Enroll?

• Revenue managers, general managers, and hotel leaders looking to make data-backed decisions
• Aspiring revenue professionals seeking to build a strong foundation in performance analytics
• Anyone responsible for or interested in understanding a hotel’s competitive positioning

Developed in collaboration with HSMAI, the global authority on hotel revenue optimization, this course delivers industry-recognized insights to help you master STR® reports with confidence.

This course provides a structured framework for interpreting STR® reports, helping you make smarter, faster, and more strategic revenue decisions.

Enroll now and start mastering your hotel’s performance today!