Digital Expert LAB

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Welcome to HSMAI Europe’s Digital Expert LAB, an eLearning programme, available to everyone.

Currently working in a management role within hotel distribution and/or marketing? Taught by leading industry figureheads, the Digital Expert LAB courses will help upskill and develop your digital knowledge, enabling you to draw out new digital insights and make strategy-driven decisions that benefit your hotel(s).


Getting started with a Digital Expert LAB course is easy. Simply click the button below to be directed to our partners,, who are hosting the course.

Individual courses start at just $75, with an All-Access Pass to every current course (and any new courses added in the next 12 months!) priced from $150!

  • Single Course – $85 for HSMAI members, $100 for non-members
  • All-Access Pass – $185 for HSMAI members, $250 for non-members*