Social Media Best Practices in Travel

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Social Media Best Practices in Travel Marketing explains the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.

ISBN: 978-0-9947502-0-4

Pages: 118

Access to the digital book is available through Adobe Digital Editions or a wide selection of ereaders listed in the resource centre here.

Product Description

In Social Media Best Practices in Travel Marketing, authors Frederic Gonzalo and Philippe Bussière explain the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.

“In 2015, customers simply don’t purchase travel like they used to. In fact, we just don’t live in the same world, or rather we just don’t live the same way. Democratized access to mobile, social media and new technologies have made us all more connected than ever. Thus, in this always-on environment, the travel experience is changing and travel industry stakeholders need to adapt to this new reality”, says Frederic Gonzalo.

“Before creating and using properly an account on any social network, there’s a lot of information a brand needs to gather and understand. Making things happen and observe a return on investment is also part of the challenge of a presence on social media. And that’s what this book is all about: understanding, making things happen, and finding your benefits”, adds Philippe Bussière.