Maximise your Hotel revenue today
Objectives of the Book
The principle aim of this eBook is to enable the reader to develop their
knowledge of Revenue Management practices including how to:
- Understand the core components of revenue management and how
these are applied within the service sector.
- Understand the motivation of the customer in making purchase
- Understand the influence of the economic cycle in consumers
- Understand the nature of competitive markets.
- Understand the principles of market segmentation for a hotel.
- Understand the core components of pricing and its impact (in a
variety of demand periods) on value perception.
- Understand the key skills required for a revenue manager.
As you progress through this book you have the opportunity to test your
knowledge and understanding using the interactive review tools.