Revenue Management – Made Easy was created to bring a fresh view on Hospitality Revenue Management and describe the tools that are relevant and effective today.
Why does revenue need to be managed? This seems like a rhetorical question, but you’ll be surprised to know that only a very small portion of mid-tier US hotels implement adequate Revenue Management strategies in their daily operations.
That means the vast majority aren’t using any kind of Revenue Management strategies whatsoever, dramatically limiting their properties’ revenue potential. So reading Revenue Management – Made Easy and implementing what I’m about to show you in these pages will already differentiate you from the majority of hoteliers, and give you what you need, to add an additional 10%-20% in top-line revenue to your hotel’s profitability. For a 100-room hotel property, this can translate into $200,000-$400,000 or more in revenue each year.
Revenue Management – Made Easy contains both theoretical knowledge (using simple and clear explanations) and practical advice (including specific steps and examples) on how to Revenue Manage your hotel and significantly grow your RevPAR and your bottom line. You’ll get insider tips, such as: how to properly implement dynamic pricing, how to look at your STR report to make sure your occupancy rates are balanced with your ADR, and the proper way to use overbooking to grow your 7 revenue during periods of peak demand. Do this right and you’ll be able to achieve great results in no time. So whether you are a professional certified Revenue Manager, a GM looking to improve your hotel’s RevPAR or a student searching for additional knowledge on this discipline –Revenue Management – Made Easy will help you become more knowledgeable and more successful.