The authors of Marketing Navigation propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets.
Pages: 348
Published: September 2012
The authors of Marketing Navigation propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets.
Pages: 348
Published: September 2012
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. Marketing Navigation draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success.
Marketing Navigation is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate:
Marketing Navigation will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.
Learners who joined this course have also enjoyed these courses.