Whether you have been in your role for years, are just entering the exciting space of hospitality marketing, or are considering expanding your sales and/or revenue management background into digital, Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape is for you.
Published by HSMAI, Hospitality Digital Marketing Essentials is a field guide to digital marketing tailored for hoteliers, by industry experts.
Updated every two years, this brand new edition provides all the essential knowledge needed to navigate the world of hotel digital marketing: from owned media, earned media, paid media, digital media and emerging technologies.
Hospitality Digital Marketing Essentials takes you across the customer journey, helping you learn industry best practice for attracting customers, retaining customers and measuring & refining success. Whether you work with a brand or an independent property, Hospitality Digital Marketing Essentials is an indispensable tool for the emerging hotel marketer.