Reimagine the role of revenue optimization in your revenue strategy. Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimisation. Benefit from new insights, 16 updated chapters, and several new case studies.
Authored by Kathleen Cullen, CRME, Evolving Dynamics: From Revenue Management to Revenue Strategy includes contributions from HSMAI’s global Revenue Optimisation Advisory Boards. While the foundational concepts of hotel revenue optimisation largely remain the same since the last edition of this book was published in 2015, new dynamics have come into play and are disrupting the traditional landscape.
In addition to providing detailed education on the fundamentals, this edition gives significant attention to the evolution of, and the new entrants and disruptors impacting, the critical discipline of hotel revenue optimisation. Additionally, this edition shifts the focus from traditional rooms revenue management to a more holistic approach of total asset optimisation.