Preparing your company emerging market entry

The contribution of emerging markets business to the performance of companies has been increasing as more and more companies have recognised the opportunities for business growth that emerging markets offer.

It is estimated that by 2035, the gross domestic product of emerging markets will permanently surpass that of all advanced markets (Wilson and Purushothaman 2003). Global trade liberalization and the development of regional trading blocs (such as the European Union) have resulted in emerging market economies competing on a world stage. Not surprisingly, emerging markets have attracted trade and investments by companies looking for low-cost platforms to manufacture goods or secure services, such as information technology. The attraction of emerging markets has necessitated a new set of ideas on how to prepare a company for success in the emerging market economies.