Introduction to Hotel Digital Marketing - eHotelier Academy
Courses

Introduction to Hotel Digital Marketing

This course provides an overview of the main components of digital marketing including its role in the overall marketing strategy.

3 Hours
Marketing
Manager
Flexible

This course provides an overview of the main components of Hotel Digital Marketing. You will learn the industry terms, what each component does and how each could be used to promote your property. The course also explores the move from a traditional marketing role into a digital role.

 You will learn
  • Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead?
  • Understanding the components of Digital Marketing
    • Paid Media
    • Owned Media
    • Earned Media
    • Digital Marketing funnel

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$65.00
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Train your team:
Enterprise pricing available for this course.

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