This course provides an overview of the main components of digital marketing including its role in the overall marketing strategy.
Introduction to Hotel Digital Marketing
This course provides an overview of the main components of Hotel Digital Marketing. You will learn the industry terms, what each component does and how each could be used to promote your property. The course also explores the move from a traditional marketing role into a digital role.
You will learn
- Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead?
- Understanding the components of Digital Marketing
- Paid Media
- Owned Media
- Earned Media
- Digital Marketing funnel