Distribution channels and OTA

New and innovative technology means there are now many more creative ways that hotels can sell their rooms. This means that hotels are faced with a new choice – which is the best way to sell their rooms to maximise revenue and remain visible in the market.

This Short Course explores the various types of distribution channels available to hotels and the advantages and costs of each. It also explores the role of Global Distribution Systems and Online Travel Agents in supporting hotels to sell their rooms.

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