Once a company decides it wants to move into emerging markets, the next question to decide is how best to structure their investment in the emerging market.
Developing Goals for Emerging Market Entry
The challenging world of emerging market investments holds great rewards, but also substantial risks for a company. The criteria any company applies to evaluating their investment varies depending on the company’s corporate objectives in the emerging market(s). A company can locate their value-chain activities anywhere in the world. For example, a company might conduct research and development (R&D) in one country, manufacture in another country, originate global sales in a third country, and provide after-market service advice in a fourth country.
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